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Long-time well-known Seattle PR executive Nikolett Bacso has purchased the first copy of the “How to Be an MSP – Volume I: Vertical Edition” book – shortly after the 420MSP site went live. It was a pleasant surprise for myself and team. Here’s why.

Bacso always seems to be around the most interesting Seattle technology community intersections. Many will recall her messaging direction at Parallels, a marketplace/platform ISV/disti that was later acquired by Ingram Micro under its new name Odin. She launched her own PR business, Market Impact, just over three years ago and I’ve observed her blue chip client activities including SmartSheet and TIDWIT.

I reached out to Bacso shortly after her purchase. She indicated she wants to stay on top of the partner community (aka MSPs) and how they are successful moving forward. Essentially, the MSPs success is also the vendors success and that’s where Bacso plays. And it wasn’t lost that Bacso enjoyed a significant discount on the book purchase by discovering that you can join the 420MSP community and receive a $50 discount coupon! Hint-hint…

Looking forward to hearing Bacso’s feedback and concerns as she enjoys the 471-page read!