Digital marketing is a key piece to many businesses, with how accessible the internet is today. With the majority of society using the internet for business, daily needs, and connecting with friends and family it has become the place to connect with your audience at the right time. Although digital marketing has become highly effective in many businesses, there are a lot of roadblocks cannabis businesses are facing when using digital marketing. Even though there are some difficulties digital advertising is still a great tool for cannabis marketers, however, the key is you have to know what products are and are not allowed and what rules you have to follow on each platform. There currently two big players in the digital world that don’t allow Cannabis Advertising, Facebook and Google. Join us as we speak with Branched Roots a digital marketing company who has some tips and tricks on how to use digital marketing in the cannabis industry.