Readers will recall that I’ve published the CannaTech Ecosystem Stack in past issues of Marijuana Venture. The natural progression from the “logo chart” is to identify the people who are influencers in the canna-tech space.
WHAT IS AN INFLUENCER?
An influencer is a thought-leader who can move markets. It’s one person who speaks authoritatively with many people . It;s earned respect based on reputation. These individuals have domain expertise in their respective fields. According to the site Influencermarkertinghub.com, an influencer is someone who has “the power to affect others’ purchasing decisions because of their authority, knowledge, positions or relationship with their audience” and ” a following in distinct niche, with who they actively engage.”
These individuals have build a person and professional brand by several approaches: