Education is key in any industry, and cannabis is no different. Spark Mobile has made it its mission to help consumers find the right products through education and connecting consumers and experts together. Harry Brelsford of The CannaTech Groups sits down with Gabrielle Smith of Spark Mobile to discuss Sparks education based social platform that gives cannabis enthusiasts the ability to connect directly with bud tenders.
Video Transcription
Harry Brelsford
Welcome back to the Canna tech podcast. We’re back with Gabrielle Smith and Gabrielle, first of all, how are you doing today? I’m doing good today. How are you? Good, good. What you said you have updates on your product development with Spark what’s going on?
Gabrielle Smith
Yeah. So I think I talked a little bit last time about our app. So we are in the Apple App Store. And we’ve had explosive growth since last time we spoke which I’m happy to report. We’re now working with over 150 bud tenders across the US. Wow. For that we’re getting the right products into the hands of those people that need them. So we’ve got a very specific focus. That is driving adoption. As the market grows with cannabis, we’re making sure that those seeking to especially those seeking those to use it for medical purposes, are getting the right experience, we’ve been able to tap into a knowledge set of bud tenders, which are the experts in the industry, as well as medical pharmacists, and being able to help explain what they what is known in the industry as the entourage effect. I’m basically taking it beyond just the level of THC and CBD, but really going deeper into the product to make sure that everybody is getting exactly what they want from the experience. Yep, the reason that we find that important is twofold is that we feel that with the market coming the way it is there’s not enough platforms out there to help educate the consumer. And we’re also giving dispensaries the ability to tap into that consumer need. So I’m not sure how much how far you guys go down in the path of dispensaries. But a lot of challenges that they face, especially with the the fact that the Moore’s act still hasn’t passed, is they they struggle with being able to be accepted in mainstream for things like marketing, for customer adoption, and being able to really truly find and reach their customers. So from Sparks perspective, we’re actually filling a need for both sides of that, as we’re helping dispensaries that are more effectively market to cannabis enthusiast. And making sure that the cannabis enthusiasts are going to the right dispensaries to get the products that they actually need. And they’re going to have the experience of cannabis that they’re looking to have.
Harry Brelsford
Yep. And let’s level set. What is spark? And I know you told us in the last podcast, but that’s some time ago, that problem so
Gabrielle Smith
at its current state, Spark is a I would say it’s an education based social platform that gives cannabis enthusiasts the ability to connect directly with bud tenders. They can ask questions, and they can read recommendations for specific products. So for example, if you’re looking to use cannabis for something like pain management, there’s very, very specific terpenes and cannabinoids that fit together that will be better suited for pain management. And it’s the bud tenders that really know how to drive that. But for a lot of people, they don’t want to go into the dispensary yet, they’re not really sure they want to do some research. We basically are a mobile app that gives them the ability to kind of do all of that research and feel comfortable before they go to make your actual purchase. Interesting. What’s ahead. What’s ahead. So we’re actually currently working on an algorithm to help find fine tune the entourage effect, so that when cannabis enthusiasts come onto the platform, or anybody looking to get more information about cannabis, they can understand everything that’s in what they’re buying, and how it’s gonna affect them without having to really understand the specific genetics and all the way down in the chemistry of the plant itself. So we’re in production without right now we’re probably I would say six months away, but stay tuned.
Harry Brelsford
All right. Well, let’s do so your next update. All right, Gabriel. Thanks for your time.
Gabrielle Smith
No problem. Thanks so much, Harry. Take care.
