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Event Date

June 1st – 2nd

Event Location

Denver, CO

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The 420MSP Cannabis Tech Conference for MSPs features 2 days of educational sessions, covering key topics such as Cannabis Business 101, Compliance, Supply Chain Technology, Security, and more.


Experience like-minded IT professionals under one roof during interactive sessions and networking events, aimed at helping attendees shape and build lasting connections.


 Attending the 420MSP Cannabis Tech Conference for MSPs puts you ahead of your competitors and gives you direct access to leading IT partners so you can work alongside them to shape the future of the industry.

About the Conference:

You’ve Got Questions? We’ve Got Answers!

Finally, a dedicated intimate symposium to accelerate your entry into the hottest vertical in the North American economy right here right now. And we’re in Denver, Colorado where it all started.

This conference is limited to 100 attendees so you can get your questions answered. Each panelist is an experienced subject matter authority in the cannabis technology vertical. Discover how to integrate the cannabis vertical into your Managed Services Provider (MSP) business model.

Our goal (and yours) would be to successfully enter the cannabis vertical within 90-days of attending. We’re at the start of a new decade and this will be a decade-long opportunity for MSPs who are driven to land, expand and reinvent.





Jammed Packed Content


Check-In: Badges will be available to pick up starting Monday, June 1 at The Studio Loft at Ellie Caulkins Opera House. Make sure to bring your valid government-issued photo ID.

June 1st 8:00 am to 5:00 pm

June 2nd 8:00 am to 4:00 pm

8:00am Registration Open
9:00am Opening Address
09:00am to 10:00am

Cannabis Business and Technology 101

Grab your seat and fasten your seat belt for this opening keynote. In order to extract maximum value from the two-day ANSWERS 20/20 conference, you need to have “comprehensive context” of the cannabis business and technology vertical. Otherwise you’d spend too much time trying to integrate abstract concepts to try and stitch everything together. Instead, the humorous and sometimes serious lecture looks at the history of cannabis, allowing you to discover core components and ends with defining the vertical opportunity (it’s surprisingly robust in more states than you might imagine including Oklahoma!).

Harry Brelsford

10:00am to 10:15am Break
10:15am to 11:15am

Keynote: State of the Cannabis Business Vertical

Paul Seaborn

11:15am to 12:30pm Lunch and Marketplace Exhibit Hall
12:30pm to 1:15pm

Real World MSP Use Case

Luis Alverez

1:15pm to 1:30pm Break
1:30pm to 2:30 pm

Compliance is King (to your Opportunities and Profits!) Part 1

This lively expert panel discussion will help you position yourself as a cybersecurity and compliance authority. (This is worth more than the cost of the entire conference.)

Compliance requirements and fear of penalties and lawsuits – even being shut down – keep business owners (not just in the cannabis business) from sleeping peacefully. That’s a huge opportunity for you to make money. But first you must be seen as a go-to trusted authority that can help business owners protect their brands, their reputations, and their assets.

All businesses must protect HR info including Social Security Numbers, driver’s license info, and access to financial accounts. All businesses that take credit cards must comply with PCI. Cannabis businesses have added compliance requirements, ranging from video surveillance to privacy laws for medical marijuana to financial restrictions preventing their money from being deposited in federally-chartered banks. Some regulations also flow down to you as their IT support provider.

Discover answers to questions like this:

  • How many days of video surveillance footage do you need to securely retain onsite in Alaska, Washington, Oregon, California and Colorado?
  • How do you choose a compliant cloud service?
  • What should you have in your contracts to avoid costly situations for you if your client causes a breach?

The more you learn the more you earn!

2:30pm-2:45pm Break
2:45pm to 4:00pm

Cannabis Technology Supply Chain and Product Stacks

This panel divides the technology supply chain conversation into four elements. (1) Defining the seed-to-sale supply chain (a quick primer). (2) Traditional Line of Business applications (think BDR, etc.). (3) Specific cannabis technologies as a product stack that relates directly to cannabis entities in the supply chain. And finally (4) Specific technologies to the cannabis support services industry for non-cannabis entities (firms that don’t touch the flower). The insights shared are based on the actual experiences of Managed Services Providers (MSPs) and others who are “carrying the bag” and wearing the tool belt. Take notes! And when you leave this session, you’ll understand what digital fencing is in the cannabis vertical and why MSPs should care. SECRET: Bar codes baby!

4:00pm to 5:00pm Marketplace Exhibit Hall
8:00 Registration Open
8:15am Breakfast
8:30am to 10:30am

Marketing to the Cannabis Vertical

Want to make money in the cannabis technology vertical? Then attend this spirited panel that is certainly expected to erupt into a debate. We’ll go around the horn with our panelist to discuss marketing and messaging  wins and losses in building a credible cannabis technology vertical practice. The audience will hear from successful MSPs on how to target cannabis license holders (and how to get those lists). Plus the importance of an educational sales approach in the young industry. Paying your dues by attending local meetups (yes – your community has these groups, or you can create). And the importance of word of mouth referrals in this chaotic and fast changing world of cannabis businesses. SECRET: Lead with medical. SECRET: Target test labs for an early win.

10:30am-11:00am Marketplace Exhibit Hall
11:00am to 12:30pm

Security Matters in the Cannabis Vertical

Security in Cannabis has traditionally been about physical security of fields/facilities/dispensaries and protecting product and cash in motion/transport. However, with 2020 upon us the combined factors of ransomware in the news and the complicated compliance requirements in every legal market are causing biz owners to realize they can’t achieve their goals without mature security practices in place. In this session we’ll explore both how MSP’s can help their cannabis clients with physical security (camera plans, access control, etc.) and how cybersecurity applies to their vertical.

12:30pm to 1:30pm Lunch in Marketplace Exhibit Hall
1:30pm  to 2:30pm Compliance is King (to your Opportunities and Profits!) Part 2
2:30pm to 2:45pm Break
2:45pm to 3:15pm

Animals, MSPs and Cannabis Technology

Clint Latham

3:15pm to 4:30pm

“Talking Stick” Open Forum

We end on a HIGH NOTE with one of the most popular “unconference” formats – the talking stick. We just go around the “circle” where YOU can talk if you are holding the stick. Ask questions of our subject matter authorities on the panel. State your concerns about entering the cannabis technology vertical. Give direct feedback on the event. This unstructured time is always popular.

4:30pm to 4:45 Closing Remarks


This is not an invitation, it’s an opportunity to join the hottest vertical in the North America economy right here right now!


Tuition Fee

Fees are listed in US dollars.

Click here for current exchange rates.

Registration Categories Pricing Expires

Early Bird Conference Pass


Expires 04/01/2020

Full Conference Pass $495.00

Expires 05/02/2020

Late Registration  $595.00

May 3rd Onward

Planning and executing an event such as this is a daunting task and although we have one of the best event planners in the industry, last-minute registrations always present a challenge.  That is why we invite you to register early and receive a substantial “Early Bird” discount for doing so.   When you register early, you allow us to plan and execute more effectively.

*The early bird discount ends April 1st, 2020

Special Pricing

Discounts for the conference are available for groups of 3 or more, organized affiliated groups, such as user groups, technology groups and more.  For more information and or to receive a discount code please email with the following information:

  • Name
  • Affiliate group
  • Company you work for

NOTE:  These discounts cannot be combined with any other offer.  All group discount registrations must be submitted from the same company within a 24 hour period.


If you are no longer able to attend this event, you may transfer your registration to another individual within your organization. Cancellation refunds will be allowed until April 30th, subject to a $50 processing fee. After May 1st, 2020, no refunds will be permitted.

Substitution Policy

If you are unable to attend, you can transfer your registration at the same rate to another person by notifying Jenny Hallmark in writing by email, fax, or mail by May 1st, 2020.

Who’s Speaking

Luis Alverez

Luis Alverez

President & CEO

of Alvarez Technology Group, Inc. (ATG)

Luis M. Alvarez is President & CEO of Alvarez Technology Group, Inc. (ATG), a technology services provider that delivers security, Internet-of-Things (IoT) and managed information technology solutions. ATG was founded in 2001 in Salinas, CA, in the heart of the fresh food agricultural sector and embraced IoT solutions early on, before the rest of the IT service industry, providing their clients with consultation and integration services. Taking advantage of the growing opportunity in the cannabis industry after the legalization of adult-use by California, Luis rolled out a new company division, Veo Verde Technology (, dedicated to cannabusiness. Veo Verde Technology specializes in delivering a stack specifically tailored to the cannabis industry, including managed physical security, cybersecurity, IoT and industry-specific applications.

Harry Brelsford

Harry Brelsford


SMB Nation and 420MSP

Harry Brelsford is the founder of SMB Nation ( from Bainbridge Island, Wash. He is a long-time SMB channel partner who has served customers and mentored other partners (SMB Nation has over 49,000 members who are Managed Services Providers (MSPs) and SMB technology consultants). He oversees the popular SMB Nation workflow including content and events (webinars, workshops and multi-day conferences).

 He holds an MBA in Project Management from the University of Denver (and numerous certifications such as MCSE, MCT, CNE, et al) and is the author of 21 books on technology and business topics. His 20 years of SMB technology experience were supplemented by teaching 12+ years at night as an adjunct professor at Seattle Pacific University and other higher-learning institutions. He served as the Dean in the Graduate School of Technology at Aspen University (where he was awarded a PhD in Letters).

 Harry is an in-demand speaker at industry events. Harry’s recent books include the “How to Be an MSP” and he has published over 400-articles in business (Washington CEO, Colorado Business, Alaska Business Monthly) and technology magazine (ChannelPro, Microsoft Certified Professional magazine, etc.). An active entrepreneur, Harry is the force behind the Pocket MBA, Telephonation, Cloud Nation and His latest startup is 420MSP.

Dan Foote

Dan Foote

Daniel Foote has over 20 years of experience in the IT industry and is a bestselling author. From being the sole support for a small business network to managing a support desk that delivered services to thousands of customers through all methods of data delivery, Dan has a wealth of experience on many platforms.

DanTech Services Inc operates from Anchorage, Alaska. His team works with the Alaska cannabis industry to protect its technology infrastructure, data, and users with a proven approach to security. The DanTech Services team provides support from the desktop to the cloud, to protect networks, data, and users.

Dan has also delivered presentations covering topics such as cybersecurity, business continuity, and cloud computing options. Taking the anxiety out of a business owner or manager’s mind is one of the deliverables that DanTech Services provides its Customers by keeping Computers Under Control!TM

Jim Roddy

Jim Roddy

Vice President of Marketing

Retail Solutions Providers Association (RSPA)

Jim Roddy is the Vice President of Marketing for the Retail Solutions Providers Association (RSPA). He has been active in the IT channel since 1998, including 11 years as the President of Business Solutions Magazine, six years as an RSPA board member, one term as RSPA Chairman of the Board, and several years as a business coach for VARs, ISVs, and MSPs. Jim is regularly requested to speak at industry conferences and he is author of Hire Like You Just Beat Cancer.

Duane Roebuck

Duane Roebuck

Sr. Marketing Channel Manager

Retail & IoT

Duane has been developing innovative solutions in a variety of industries for over 15 years.

 As an early advocate within the Cannabis Industry, he has leveraged his knowledge to educate and inform resellers as to how they can help growers, producers, and retailers within the industry.

He has also developed relationships and helped to build channel strategies with compliance software providers and resellers; enabling them to collectively offer value-added, compliant solutions.

Duane has a Bachelor’s in Business Admin & Marketing from the University of Mt. St. Joseph as well as a Masters in Organizational Leadership and Graduate Certifications from Cornell University in Product Management & Design and Marketing Strategy.

Blake Schwank

Blake Schwank


of Colorado Computer Support

Blake’s journey in technology started almost 40 years ago as a teenager when he and his father built a Heathkit 25” console television together. In 1988, Blake received a bachelor’s degree from the University of Colorado at Colorado Springs and was commissioned in the U.S. Army as a Medical Service Corps Officer. He served for eleven years from the Middle East to Alaska in healthcare administration and systems (IT) administration.

When Blake left the Army, he knew he wanted to pursue a career in information technology. In 1999, he worked as the IT director in a mobile technology software company. The company he joined rapidly grew from 30 to 150 employees in two years and eventually folded with only five after the dot-com bust. The downturn allowed Blake to stay on part-time which gave him the time and opportunity to venture out and work as an independent IT Consultant. It was during this time that he started Colorado Computer Support.

Paul Seaborn

Paul Seaborn

Assistant Professor

McIntire School of Commerce, University of Virginia

Prior to joining UVA, he was an Assistant Professor at the Daniels College of Business, University of Denver where he developed extensive knowledge of the emerging legal cannabis industry in Colorado, Canada, and other locations. In 2014, he published one of the first teaching cases on the cannabis industry and in 2017 he created and taught the first-ever “Business of Marijuana” course at an accredited business school. Prof. Seaborn also serves as section editor for Commerce, Business, and the Environment for the Journal of Cannabis Research.

Mike Semel

Mike Semel

CEO and Founder

of Semel Consulting

35-year IT industry veteran; Hospital & K-12 School District Chief Information Officer (CIO); IT solution provider business owner; certified in HIPAA, Compliance, & Business Continuity Planning; nationally-recognized compliance consultant, speaker, and HIPAA courseware author.

Josh Weiss

Josh Weiss


L.A. Creative Technologies

Josh leads visionary IT company L.A. Creative Technologies in addition to DJing and producing music events. He has over a decade of experience in the technology and entrepreneurial worlds, with a deep understanding of the arts and the creative sector. This allows him to design digital strategies that connect industries and empower companies to overcome the demands that come along with business growth. As a result, he’s created products that offer a human-centered approach to digital infrastructure implementation.

L.A. Creative Technologies works primarily with the Cannabis, Architecture and Non-Profit verticals, but also takes care of other creative organizations throughout LA and the world.  Josh’s experience in the Cannabis industry spans more than two decades sharing knowledge and working with colleagues & clients throughout California involved in growth, manufacturing, distribution, and retail.


The Studio Loft at
Ellie Caulkins Opera House

980 14th Street
Denver, CO 80202

Getting Here

By Air

Denver International Airport is closest to ANSWERS 20/20.

Denver International Airport (DEN) is a major airline hub in the United States. Since the airport opened in 1995, it has consistently won readers’ choice awards from publications like Business Traveler Magazine, and in 2018 the Wall Street Journal put DEN at the top of its first U.S. airport rankings for treating travelers better. The airport offers free Wi-Fi access in public areas and a diverse array of dining and shopping choices.

International Travel
If you’re not a U.S. resident, we recommend that you check with your local government for information on required documents and arrangements you’ll need for travel to the United States. If you need a letter to accompany your visa application that confirms your attendance at ANSWERS 20/20, contact us.

 Airport Rail:
It’s now easier than ever to get from Denver International Airport (DEN) to downtown Denver. At a cost of $10.50 each way (with discounts available), travelers can take the airport rail from DEN to Denver Union Station and vice versa. The trains leave every 15 minutes between 6 a.m. and 8 p.m. and every 30 minutes outside of those hours.

From Denver Union Station take either the light rail and or a bus. Please refer to BY BUS and or BY LIGHT RAIL Tab for additional information.

If you have requested rides through the Lyft or Uber apps, follow signs for ground transportation, then exit the terminal through doors 506-510 (west side) and 507-511 (east side) on Level 5 near baggage claim and proceed to Island 5 to meet your driver. Drift, a peer-to-peer car-sharing service, has a free shuttle that takes you to their lot near the airport

By Bus

In addition to regular bus service around metro Denver, the Regional Transportation District (RTD) bus fleet offers a slew of special rides, services for people with limited mobility, fare reimbursements, pass programs, training for frequent travelers, and free rides for active duty military. A slick skyRide makes hourly runs to Denver International Airport from 18 free park-n-Rides around the city. Riders pay fares of $7, $9 or $11, depending on location, and drivers assist with luggage.

The following are the closest stations to the Opera House
15th St & Champa St [ Z Stop ] (Distance: 0.12 miles away)
Champa St & 13th St (Distance: 0.10 miles away)
Stout St & 14th St (Distance: 0.12 miles away)
* The 16th street mall ride is free transportation from Union Station up 16th street, which would then be just a 2 block walk from the Champ St. stop.

16th street mall ride map

Light Rail

The trendy train travels on 34.8 miles of tracks from the ‘burbs to the city, making stops at 36 stations along the way. From as far south as Lincoln Avenue and east from Parker Road, trains mostly follow I-25 into downtown and beyond. The train is safe, affordable and on time. Cars are clean, cool and comfortable. Nineteen stations have free park-n-Ride lots, with many stations connecting to bus stops and Call-n-Ride services. Bikes can ride too, with a free permit that you can download online. Visit Regional Transportation District (RTD) for information on fares, zones, schedules, special services and much more.

The following are the closest stations to the Opera House
– Theatre District/Convention Ctr Station (Distance: 0.09 miles away

16th street mall ride map


Garage parking is available in the Denver Performing Arts Complex and Colorado Convention Center garages. However, please note that both the DPAC and Convention Center frequently host several events a day, and the garages can fill up quickly—especially on weekends. Please plan to arrive early to secure parking!

– The Denver Performing Arts Complex Garage

This is the most convenient option for accessing the Ellie Caulkins Opera House, and is operated by the City and County of Denver. Entrances to the garage are located on both 13th Street and Arapahoe Street. The garage can accommodate 1700 vehicles, and does fill up quickly on performance days. However, you can ensure event parking by pre-purchasing your spot online.

– The Colorado Convention Center Parking Garage

This garage offers 1000 additional parking spaces and is located across the street from the Denver Performing Arts Complex. Patrons should take the Z elevators on the Champa Street side to “Street Level.” Then cross Champa at the signal and follow the 13th Street sidewalk to the DPAC. (The path is accessible and well-lit.) From there, take the DPAC Garage elevators to Level 3 to reach the Ellie Caulkins Opera House entrance.

Parking Options Map

Become a Sponsor

No more than 10 exhibitors 2 days

Extend the brand identity of your company’s products and services with a strong visible presence at the 420MSP Cannabis Tech Conference for MSPs.

Sponsorship at the 420MSP Cannabis Tech Conference for MSPs shows your commitment to the industry.

We have created sponsorship packages to assist you in reaching partner attendees with your message.  The sponsorship opportunities brochure is designed to provide you with the information you need to allow your organization to choose your desired level of involvement and exposure to attendees.

For more information on conference sponsorship, please contact:

Harry Brelsford

More Information


SMB Nation strives to offer a productive learning environment for everyone at the 420MSP Cannabis Tech Conference. The Studio Loft at Ellie Caulkins Opera House and venues for related conference events are accessible to wheelchair users. Attendees with accommodation requests can contact us – email: Any information you provide will be shared only with those who require details to accommodate your request. If you need additional assistance at the conference, visit registration.


Always wear your badge and make sure it’s visible. We don’t re-issue badges, so please take care of yours and do not share it with anyone else.

We’ll provide lunch daily, as well as beverages and snacks.


Here’s what you get for the conference fee

Great speakers, content and time with the greatest technology minds around.  We’ll make you smarter.

 Book a personalized signed copy of Harry Brelsford’s book How to be an MSP.

A bag of swag!
Stuff we all get, guaranteed to incur jealousy by your co-workers.

Food and Caffeine in the morning, lunchtime, and in the afternoon.
We’ll keep you awake one way or another!

Access to any and all pre and post parties associated with the event.  Let’s hang out and make connections.


Register here and Let the fun begin!

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