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This was a fun column contribution to research and write. Readers will recall that I’ve published the CannaTech Ecosystem Stack in CannaTech Corner column in Marijuana Venture magazine. The natural progression for the “logo chart” is to identify who are the influencers.

What is an Influencer?

An influencer is a thought-leader who can move markets. It’s one person who speaks authoritatively with many people (1: many). It’s earned respect based on reputation, not ascribed because of your family last name and such. These individuals have domain expertise in their professional field. According to the site influencermarketinghub.com “…an influencer is someone who has: – the power to affect others’ purchasing decisions because of their authority, knowledge, position, or relationship with their audience, – a following in a distinct niche, with whom they actively engage. The size of the following depends on the popularity of their niche. Influencers in social media have built a reputation for their knowledge and expertise on a specific topic.”

These individuals have built a personal and professional brand by several approaches.

  • Thought leaders’ blogs and published pieces
  • Actively commenting on industry topics on LinkedIn
  • Attending industry events (both online an in-person)
  • Speaking at industry events
  • Reading industry publications
  • Driving success via leadership and job role
  • Acting as a superconnector!
  • The E.F Hutton analogy: “…when E.F. Hutton speaks, people listen.”
  • Active in different communities such as trade groups

Important facts about the below  table are:

  • This is a representative sample snapshot of the types of influencers your find in my full report.
  • I sorted alphabetically and did not stack and rank the influencers. In future updates, I hope to stack and rank so we can reveal the “top” influencers in CannaTech.
  • My full report includes much more data including company descriptions, company and personal LinkedIn profile URLs so you can learn more about these influencers and connect with them (in effect expanding your own CannaTech ecosystem).
  • Again – my report was based on my primary research that includes many interviews, introductions and contributions from experts like Ryan Porter at toptender, a cannabis learning system.

Why Do you Care?

It’s the way the ecosystem world works. I believe that influencer marketing is right up there with paid and earned media campaigns to develop new business. “Becoming a superconnecter, my term for top influencers, takes significant work. These individuals have unique skills around knowledge gathering, communication, and interpersonal relationships.” Stated Jay McBain, Principal Analyst at Forrester. “Superconnectors tend to know almost everyone, and almost everyone knows them within an ecosystem. These people are very few in number and span multiple channel communities in a given area of specialization.”

“I view influencers as the builders. In this case, the builders of technology.” Shared Jonathan Covey, a consultant at Talent Tech Labs in Austin, TX. “These people have undertaken the due diligence to learn a market.” 

Next Steps

First and foremost reach out to me if you have additions (nominate yourself and others) to my influencer list. Also – if you see corrections – feedback is the breakfast of champions! I can be reached at harrybrelsford@gmail.com. Enjoy the list of most visible cannatech influencers below. 

TITLE
Vice President
COMPANY
CITY
Seattle
STATE
WA
COUNTRY
USA
TITLE
Finance Director
COMPANY
CITY
Mississauga
STATE
Ontario
COUNTRY
Canada
TITLE
Co-Founder, Head of Partnerships
COMPANY
CITY
Denver
STATE
CO
COUNTRY
USA
TITLE
Chief Marketing Officer
COMPANY
CITY
San Diego
STATE
CA
COUNTRY
USA
TITLE
Director, Marketing & Partnerships
COMPANY
CITY
Chicago
STATE
IL
COUNTRY
USA
TITLE
CEO
COMPANY
CITY
San Diego
STATE
CA
COUNTRY
USA
TITLE
Controller
COMPANY
CITY
Mississauga
STATE
Ontario
COUNTRY
Canada
TITLE
CTO
COMPANY
CITY
Boulder
STATE
CO
COUNTRY
USA
TITLE
Director of Sales
COMPANY
CITY
City of Industry
STATE
CA
COUNTRY
USA
TITLE
Co-founder
COMPANY
CITY
Boulder, CO
STATE
CO
COUNTRY
USA
TITLE
CEO & Co-Founder
COMPANY
CITY
San Francisco
STATE
CA
COUNTRY
USA
TITLE
VP of Marketing
COMPANY
CITY
Denver
STATE
CO
COUNTRY
USA
TITLE
CEO
COMPANY
CITY
San Diego
STATE
CA
COUNTRY
USA
TITLE
Director of Operations
COMPANY
CITY
Mississauga
STATE
Ontario
COUNTRY
Canada
TITLE
Founder, COO, General Counsel
COMPANY
CITY
Irvine
STATE
CA
COUNTRY
USA
TITLE
CEO
COMPANY
CITY
San Jose
STATE
CA
COUNTRY
USA
TITLE
Advisor
COMPANY
CITY
Novato
STATE
CA
COUNTRY
USA
TITLE
Co-Founder, VP Business Development
COMPANY
CITY
San Rafael
STATE
CA
COUNTRY
USA
TITLE
Headof Customer Success
COMPANY
CITY
Seattle
STATE
WA
COUNTRY
USA
TITLE
CEO & Co-Founder
COMPANY
CITY
Oakland
STATE
CA
COUNTRY
USA
TITLE
CEO
COMPANY
CITY
Colorado Springs
STATE
CO
COUNTRY
USA
TITLE
VP, Business Development
COMPANY
CITY
Denver
STATE
CO
COUNTRY
USA
TITLE
Founder, President/COO
COMPANY
CITY
Redmond
STATE
WA
COUNTRY
USA
TITLE
Founder
COMPANY
CITY
Bainbridge Island
STATE
WA
COUNTRY
USA
TITLE
VP of Sales
COMPANY
CITY
Santa Cruz
STATE
CA
COUNTRY
USA
TITLE
CDO & Co-founder
COMPANY
CITY
Seattle
STATE
WA
COUNTRY
USA
TITLE
CEO & Innovator
COMPANY
CITY
Denver
STATE
CO
COUNTRY
USA
TITLE
Founder, CEO
COMPANY
CITY
Chicago
STATE
IL
COUNTRY
USA
TITLE
CO-Founder
COMPANY
CITY
Seattle
STATE
WA
COUNTRY
USA
TITLE
CEO
COMPANY
CITY
Orange County
STATE
CA
COUNTRY
USA
TITLE
Founder
COMPANY
CITY
Bainbridge Island
STATE
WA
COUNTRY
USA
TITLE
President
COMPANY
CITY
Phoeniz
STATE
AZ
COUNTRY
USA
TITLE
Managing Partner
COMPANY
CITY
Groveland
STATE
CA
COUNTRY
USA
TITLE
Business Development Director
COMPANY
CITY
Somerset
STATE
NJ
COUNTRY
USA
TITLE
Founder/Chairman/CEO
COMPANY
CITY
Scottsdale
STATE
AZ
COUNTRY
USA
TITLE
CEO
COMPANY
CITY
Newport Beach
STATE
CA
COUNTRY
USA
TITLE
CEO
COMPANY
CITY
Redmond
STATE
WA
COUNTRY
USA
TITLE
CTO, Co-Founder
COMPANY
CITY
Reno
STATE
NV
COUNTRY
USA
TITLE
Executive Team Member
COMPANY
CITY
Greenville
STATE
SC
COUNTRY
USA
TITLE
CEO
COMPANY
CITY
Atlanta
STATE
GA
COUNTRY
USA
TITLE
Chief Marketing Officer
COMPANY
CITY
Chicago
STATE
IL
COUNTRY
USA
TITLE
CEO
COMPANY
CITY
Redmond
STATE
WA
COUNTRY
USA
TITLE
CEO
COMPANY
CITY
Milpita
STATE
CA
COUNTRY
USA
TITLE
CEO & Co-Founder
COMPANY
CITY
Seattle
STATE
WA
COUNTRY
USA
TITLE
President & CEO
COMPANY
CITY
Anchorage
STATE
AK
COUNTRY
USA
TITLE
CEO
COMPANY
CITY
Pasadena
STATE
CA
COUNTRY
USA
TITLE
Senior VP Business Development
COMPANY
CITY
Chicago
STATE
IL
COUNTRY
USA
TITLE
Co-Founder/CEO
COMPANY
CITY
North Little Rock
STATE
AR
COUNTRY
USA
TITLE
Co-Founder & CEO
COMPANY
CITY
Denver
STATE
CO
COUNTRY
USA
TITLE
Strategic Business Development Manager
COMPANY
CITY
Louvain-la neuve
STATE
Walloon Region
COUNTRY
Belgium
TITLE
Director of Business Development
COMPANY
CITY
Boca Raton
STATE
FL
COUNTRY
USA
TITLE
President
COMPANY
CITY
Enfield
STATE
NH
COUNTRY
USA
TITLE
Co-Founder/ CEO
COMPANY
CITY
Pleasanton
STATE
CA
COUNTRY
USA
TITLE
CEO, Co-Founder
COMPANY
CITY
San Francisco
STATE
CA
COUNTRY
USA
TITLE
CMO
COMPANY
CITY
Redmond
STATE
WA
COUNTRY
USA
TITLE
Head of Business Development
COMPANY
CITY
Marlborough
STATE
MA
COUNTRY
USA
TITLE
Founder & CEO
COMPANY
CITY
Bellevue
STATE
WA
COUNTRY
USA
TITLE
Managing Director
COMPANY
CITY
New York
STATE
NY
COUNTRY
USA
TITLE
Sr. Marketing Channel Manager
COMPANY
CITY
Hebron
STATE
NY
COUNTRY
USA
TITLE
President, Co-Founder
COMPANY
CITY
Boulder
STATE
CO
COUNTRY
USA
TITLE
CEO
COMPANY
CITY
Newport Beach
STATE
CA
COUNTRY
USA
TITLE
CRO
COMPANY
CITY
San Francisco
STATE
CA
COUNTRY
USA
TITLE
Chief Strategy Officer
COMPANY
CITY
New York
STATE
NY
COUNTRY
USA
TITLE
VP & GM
COMPANY
CITY
Orange County
STATE
CA
COUNTRY
USA
TITLE
Chief Strategy Officer
COMPANY
CITY
Seattle
STATE
WA
COUNTRY
USA
TITLE
Manager US Channel Sales
COMPANY
CITY
Pleasanton
STATE
CA
COUNTRY
USA
TITLE
CEO
COMPANY
CITY
Washington D.C.
STATE
D.C.
COUNTRY
USA
TITLE
COO
COMPANY
CITY
Coral Springs
STATE
FL
COUNTRY
USA
TITLE
Founder & Executive Chair
COMPANY
CITY
Washington D.C.
STATE
D.C.
COUNTRY
USA
TITLE
Co-Founder & CEO
COMPANY
CITY
Cary
STATE
NC
COUNTRY
USA
TITLE
President/CEO
COMPANY
CITY
Pleasant Grove
STATE
UT
COUNTRY
USA
TITLE
CEO & Co-Founder
COMPANY
CITY
San Francisco
STATE
CA
COUNTRY
USA
TITLE
Co-Founder, Designer, Developer
COMPANY
CITY
San Francisco
STATE
CA
COUNTRY
USA
TITLE
Managing Director
COMPANY
CITY
Mississauga
STATE
Ontario
COUNTRY
Canada
TITLE
Founder
COMPANY
CITY
Colorado Springs
STATE
CO
COUNTRY
USA
TITLE
Co-Founder & COO
COMPANY
CITY
Los Angeles
STATE
CA
COUNTRY
USA
TITLE
Co-Founder
COMPANY
CITY
Boulder
STATE
CO
COUNTRY
USA
TITLE
VP
COMPANY
CITY
Boca Raton
STATE
FL
COUNTRY
USA
TITLE
CEO
COMPANY
CITY
Walnut Creek
STATE
CA
COUNTRY
USA
TITLE
CRO
COMPANY
CITY
Redmond
STATE
WA
COUNTRY
USA
TITLE
Founder/CEO
COMPANY
CITY
Chicago
STATE
IL
COUNTRY
USA
TITLE
Co-Founder/CEO
COMPANY
CITY
Boston
STATE
MA
COUNTRY
USA
TITLE
CEO
COMPANY
CITY
Marlborough
STATE
MA
COUNTRY
USA
TITLE
CEO & Chief Data Scinetist
COMPANY
CITY
Mesa
STATE
AZ
COUNTRY
USA
TITLE
CEO
COMPANY
CITY
Irvine
STATE
CA
COUNTRY
USA
TITLE
President
COMPANY
CITY
Denver
STATE
CO
COUNTRY
USA
TITLE
Director of Client Success
COMPANY
CITY
Vista
STATE
CA
COUNTRY
USA
TITLE
Co-Founder/CEO
COMPANY
CITY
San Rafael
STATE
CA
COUNTRY
USA
TITLE
CEO
COMPANY
CITY
San Francisco
STATE
CA
COUNTRY
USA
TITLE
Co-Founder and CEO
COMPANY
CITY
Boca Raton
STATE
FL
COUNTRY
USA
TITLE
CEO
COMPANY
CITY
Lakeland
STATE
FL
COUNTRY
USA
TITLE
Chairman
COMPANY
CITY
Bowling Green
STATE
KY
COUNTRY
USA
TITLE
Co-Founder
COMPANY
CITY
Denver
STATE
CO
COUNTRY
USA
TITLE
CEO/Founder
COMPANY
CITY
Seattle
STATE
WA
COUNTRY
USA
TITLE
Chairman of the Board & CEO
COMPANY
CITY
Denver
STATE
CO
COUNTRY
USA
TITLE
Robot Overlord
COMPANY
CITY
Phoenix
STATE
AZ
COUNTRY
USA
TITLE
CMO
COMPANY
CITY
Wauconda
STATE
IL
COUNTRY
USA
TITLE
Vice President
COMPANY
CITY
Charlotte
STATE
NC
COUNTRY
USA
TITLE
Director of Sales
COMPANY
CITY
McHenry
STATE
IL
COUNTRY
USA
TITLE
CEO
COMPANY
CITY
Oakland
STATE
CA
COUNTRY
USA
TITLE
Director of Technical & Strategic Partnerships
COMPANY
CITY
Wilmington
STATE
DE
COUNTRY
USA
TITLE
CMO
COMPANY
CITY
Milpitas
STATE
CA
COUNTRY
USA
TITLE
Co-Founder
COMPANY
CITY
Kirkland
STATE
WA
COUNTRY
USA
TITLE
Co-Founder
COMPANY
CITY
New York
STATE
NY
COUNTRY
USA
TITLE
President
COMPANY
CITY
Los Angeles
STATE
CA
COUNTRY
USA
TITLE
Founder
COMPANY
CITY
Seattle
STATE
WA
COUNTRY
USA
TITLE
Founder & President
COMPANY
CITY
Oakland
STATE
CA
COUNTRY
USA
TITLE
Director of Marketing
COMPANY
CITY
Chicago
STATE
IL
COUNTRY
USA
TITLE
CEO
COMPANY
CITY
Beaverton
STATE
OR
COUNTRY
USA
TITLE
Head of Marketing
COMPANY
CITY
Chicago
STATE
IL
COUNTRY
USA
TITLE
Founder & CEO
COMPANY
CITY
Torrance
STATE
CA
COUNTRY
USA
TITLE
Founder & President
COMPANY
CITY
North Haven
STATE
CT
COUNTRY
USA
TITLE
CEO & Founder
COMPANY
CITY
Portland
STATE
OR
COUNTRY
USA
TITLE
CEO & Founder
COMPANY
CITY
Denver
STATE
CO
COUNTRY
USA
TITLE
Co-Founder & CEO
COMPANY
CITY
New York
STATE
NY
COUNTRY
USA
TITLE
President & CEO
COMPANY
CITY
Salinas
STATE
CA
COUNTRY
USA
TITLE
Chief Business Development Officer
COMPANY
CITY
New York
STATE
NY
COUNTRY
USA
TITLE
CTO
COMPANY
CITY
Newport Beach
STATE
CA
COUNTRY
USA
TITLE
CEO
COMPANY
CITY
Salinas
STATE
CA
COUNTRY
USA
TITLE
Co-Founder & CEO
COMPANY
CITY
Novato
STATE
CA
COUNTRY
USA
TITLE
CTO/Partner
COMPANY
CITY
Seattle
STATE
WA
COUNTRY
USA
TITLE
Founder & CEO
COMPANY
CITY
San Clemente
STATE
CA
COUNTRY
USA
TITLE
General Manager
COMPANY
CITY
Denver
STATE
CO
COUNTRY
USA
TITLE
CEO
COMPANY
CITY
Ventura
STATE
CA
COUNTRY
USA
TITLE
Founder & CEO
COMPANY
CITY
Scottsdale
STATE
AZ
COUNTRY
USA
TITLE
Independent Sales Consultant
COMPANY
CITY
Oak Brook
STATE
IL
COUNTRY
USA
TITLE
Co-Founder
COMPANY
CITY
New York
STATE
NY
COUNTRY
USA
TITLE
Founder & CEO
COMPANY
CITY
Seattle
STATE
WA
COUNTRY
USA
TITLE
Executive VP
COMPANY
CITY
Somerset
STATE
NJ
COUNTRY
USA
TITLE
President & CRO
COMPANY
CITY
Chicago
STATE
IL
COUNTRY
USA
TITLE
Co-Founder & President
COMPANY
CITY
Scottsdale
STATE
AZ
COUNTRY
USA
TITLE
Marketing Intern
COMPANY
CITY
Los Angeles
STATE
CA
COUNTRY
USA
TITLE
President
COMPANY
CITY
Las Vegas
STATE
NV
COUNTRY
USA
TITLE
Founder-CEO
COMPANY
CITY
Lynwood
STATE
WA
COUNTRY
USA
TITLE
Marijuan Consultant
COMPANY
CITY
Phoenix
STATE
AZ
COUNTRY
USA
TITLE
Regional Account Manager
COMPANY
CITY
San Diego
STATE
CA
COUNTRY
USA
TITLE
CTO &Co-Founder
COMPANY
CITY
San Francisco
STATE
CA
COUNTRY
USA
TITLE
CEO
COMPANY
CITY
Denver
STATE
CO
COUNTRY
USA
TITLE
Co-Founder & CEO
COMPANY
CITY
Seattle
STATE
WA
COUNTRY
USA
TITLE
Founder
COMPANY
CITY
Seattle
STATE
WA
COUNTRY
USA
TITLE
Senior Go-To Market Manager
COMPANY
CITY
Seattle
STATE
WA
COUNTRY
USA
TITLE
Co-Founder & President
COMPANY
CITY
New York
STATE
NY
COUNTRY
USA
TITLE
Assistant Professor
COMPANY
CITY
Charlottesville
STATE
VA
COUNTRY
USA
TITLE
President & CEO
COMPANY
CITY
Ottawa
STATE
Ontario
COUNTRY
Canada
TITLE
President CEO
COMPANY
CITY
Cincinnati
STATE
OH
COUNTRY
USA
TITLE
VP, Head of Corporate FP &A
COMPANY
CITY
Mississauga
STATE
Ontario
COUNTRY
Canada
TITLE
Co-Founder
COMPANY
CITY
Beaverton
STATE
OR
COUNTRY
USA
TITLE
Retail Technologist
COMPANY
CITY
Renton
STATE
WA
COUNTRY
USA
TITLE
Executive
COMPANY
CITY
Marlborough
STATE
MA
COUNTRY
USA
TITLE
Co-Founder, CEO
COMPANY
CITY
Bend
STATE
OR
COUNTRY
USA
TITLE
Co-Founder and Boardmember
COMPANY
CITY
Boulder
STATE
CO
COUNTRY
USA
TITLE
Founder & CIO
COMPANY
CITY
Seattle
STATE
WA
COUNTRY
USA
TITLE
CTO & Co-Founder
COMPANY
CITY
Toronto
STATE
Ontario
COUNTRY
Canada
TITLE
Co-Founder
COMPANY
CITY
New York
STATE
NY
COUNTRY
USA
TITLE
CMO
COMPANY
CITY
Irvine
STATE
CA
COUNTRY
USA
TITLE
CEO/ Co-Founder
COMPANY
CITY
Kirkland
STATE
WA
COUNTRY
USA
TITLE
CRO/Co-Founder
COMPANY
CITY
San Francisco
STATE
CA
COUNTRY
USA
TITLE
Owner
COMPANY
CITY
Seattle
STATE
WA
COUNTRY
USA
TITLE
Co-Founder
COMPANY
CITY
New York
STATE
NY
COUNTRY
USA
TITLE
VP Business Development
COMPANY
CITY
New York
STATE
NY
COUNTRY
USA
TITLE
Advisor & Director
COMPANY
CITY
Newtown
STATE
PA
COUNTRY
USA
TITLE
COO
COMPANY
CITY
New York
STATE
NY
COUNTRY
USA
TITLE
Marketing Director
COMPANY
CITY
Pleasant Grove
STATE
UT
COUNTRY
USA
TITLE
Founder & CEO
COMPANY
CITY
Bellevue
STATE
WA
COUNTRY
USA
TITLE
Director of Channel Sales-US
COMPANY
CITY
Larnaca
STATE
Cyprus
COUNTRY
Egypt
TITLE
Crew Chief
COMPANY
CITY
West Salem
STATE
OH
COUNTRY
USA
TITLE
CEO
COMPANY
CITY
Santa Cruz
STATE
CA
COUNTRY
USA
TITLE
VP of Marketing
COMPANY
CITY
Salinas
STATE
CA
COUNTRY
USA
TITLE
Vice President Global Marketing and SMARTtill Business Development
COMPANY
CITY
Minneapolis
STATE
MN
COUNTRY
USA
TITLE
Co-Founder & CEO
COMPANY
CITY
Palo Alto
STATE
CA
COUNTRY
USA
TITLE
President & Founder
COMPANY
CITY
Bainbridge Island
STATE
WA
COUNTRY
USA
TITLE
Director of Marketing
COMPANY
CITY
Newport Beach
STATE
CA
COUNTRY
USA
TITLE
Founder
COMPANY
CITY
Fort Lauderdale
STATE
FL
COUNTRY
USA
TITLE
Associate Graphic Designer
COMPANY
CITY
Denver
STATE
CO
COUNTRY
USA
TITLE
VP Revenue and Customer Success
COMPANY
CITY
San Francisco
STATE
CA
COUNTRY
USA
TITLE
Co-Founder & Investor
COMPANY
CITY
Seattle
STATE
WA
COUNTRY
USA
TITLE
CEO
COMPANY
CITY
Las Vegas
STATE
NV
COUNTRY
USA
TITLE
CEO
COMPANY
CITY
Grand Rapids
STATE
MI
COUNTRY
USA
TITLE
CEO & Founder
COMPANY
CITY
Greenwod Village
STATE
CO
COUNTRY
USA
TITLE
CEO
COMPANY
CITY
Seattle
STATE
WA
COUNTRY
USA
TITLE
VP, Advertising & Digital Marketing
COMPANY
CITY
Lincolnshire
STATE
IL
COUNTRY
USA
TITLE
Co-CEO
COMPANY
CITY
Palo Alto
STATE
CA
COUNTRY
USA
TITLE
CTO & Co-Founder
COMPANY
CITY
San Jose
STATE
CA
COUNTRY
USA
TITLE
CEO
COMPANY
CITY
Seattle
STATE
WA
COUNTRY
USA
TITLE
President
COMPANY
CITY
Seattle
STATE
WA
COUNTRY
USA
TITLE
Co-Founder/ President
COMPANY
CITY
Denver
STATE
CO
COUNTRY
USA
TITLE
SVP of Product Management
COMPANY
CITY
Chicago
STATE
IL
COUNTRY
USA
TITLE
VP
COMPANY
CITY
Houston
STATE
TX
COUNTRY
USA
TITLE
Founder & CEO
COMPANY
CITY
Oakland
STATE
CA
COUNTRY
USA
TITLE
Director Market Launch
COMPANY
CITY
Chicago
STATE
IL
COUNTRY
USA
TITLE
CEO & CO Founder
COMPANY
CITY
Chicago
STATE
IL
COUNTRY
USA
TITLE
Head of Product Communications
COMPANY
CITY
Louvain-la neuve
STATE
Walloon Region
COUNTRY
Belgium
TITLE
Co-Founder & Chief Product Officer
COMPANY
CITY
Bend
STATE
OR
COUNTRY
USA
TITLE
CEO & Founder
COMPANY
CITY
Greenwood Village
STATE
CO
COUNTRY
USA
TITLE
Co-Founder & CTO
COMPANY
CITY
New York
STATE
NY
COUNTRY
USA