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Power of a Handshake

Over the past few years we have embraced the power of a virtual world. From work, to meetings and conferences, many people were unable to meet in person for over a year. As the world emerges from lockdown and are able to attend conferences, many are seeing the importance of a simple hand shake. Being able to gather in person helps establish connections, offers a platform to reconnect with clients and partners, builds your brand, and so much more. Harry Brelsford of The CannaTech groups sits down with Bryan Lopez of Brytemaps at the Benzinga Cannabis Capital Conference to discuss the importance of in person events.

Leveraging Customer Data to Grow Your Business

Customer insight is all about analyzing your customers data to better understand who your customers are, what brands they like, and how to provide better customer service to them. Gathering, and evaluating this data not only allows you to make better decisions on how and when to sell, market, and improve customer experiences, it also provides you the opportunity to grow your business by increasing profits through targeting the correct customers. Although, many businesses have insight into their customers data, they are not leveraging the information to optimize customer experiences. Harry Brelsford of The CannaTech Group sits down with Bethany Gomez of Brightfield Group, LLC to discuss the importance of customer data and how to leverage it.

Innovation Center: Tracking labels that don’t require a battery

Imagine being able to track products without a battery. Wiliot has developed a way to track items without a battery by harvesting energy from Bluetooth in the air, and using it to charge tiny chips that are actually printed on a label. This tiny chip could be a game changer for the Cannabis industry. From being able to measure product temperature as it moves from location to location, to tracking inventory in the office the options are endless . Harry Brelsford of The CannaTech Group sits down with John Gunn of Adentro to chat about this revolutionary new way to track products without the need for a battery.

Cannabis Global Market

With the increase of legalization of Cannabis and the rise in social acceptance the global cannabis market is estimated to reach 90.4 billion dollars by 2026. Although the rules and regulations concerning use vary from country to country, the worldwide market continues to grow. Harry Brelsford of the CannaTech Group sits down with Eric Boone of Meristematix to discuss the global mindset of the cannabis industry.