As someone who has worked with small businesses for years I have learned some of the best and worst habits that small business owners make. While all small businesses are unique from the products they sell to how they operate there is one thing that is important in all small businesses, tracking. In any business you can never have too much data. In today’s world gathering data can help you not only better understand your customers spending habits, how often they visit your website, or where they are from. Gathering this data can help in what items to carry, how to market to different groups and more.
All businesses have competitors? Do you know who your competitors are and what they are offering customers? Many businesses are offering customers credit terms such as net 45. Although, it would be nice to make all sales on a cash basis it is not always possible.
When starting an online presence for your business one of the biggest decisions you’ll make is choosing an ecommerce platform. As many of you know not all ecommerce platforms are alike. Some focus on small businesses where as others are geared toward larger enterprises. Some have lots of bells and whistles, while others offer a free platform to start off. There are so many things to take into account. We meet with Bryan Lopez who is working on releasing a new ecommerce platform that seamlessly integrates all the functions with a POS out to an e commerce platform, giving you the ability to customize your storefronts. With the new platform they are excited to bring a customized experience with colors logo, and have the ability for dispensary’s to push out their promotions, their loyalty program and so much more.
In today’s multi-screen world getting your product in front of consumers may be easy but is it impactful? As many of you know winning customers isn’t easy, but did you know that customers are more likely to buy from a brand who provides educational content. Educational content about your product that is truly relevant and useful to your customer can not only educate them, but can also help them solve problems and persuade them to purchase your product.
The interactivity with information is becoming ever more prevalent, with the average American spending 44 years of their life staring at a screen. With screens providing information at our finger tips we as a society have trained ourselves over the last 10 plus years that this is the way we’re meant to interact and receive information. With the pandemic speeding this up, many are looking to bring the digital interactions into their store fronts to make our experiences seamless.
Seiko best known for its watches has really diversified over the years. From its original business of watches to a powerhouse in the microcomputer space (components, electronic components) and now thermal print division the company’s manufacturing side has evolved. With the evolution of the company it has decided to dive head first into the cannabis industry helping multiple ISVs and VARs with a brand new revenue stream.