Is there a stigma to working in the cannabis vertical? Despite employing 300,000 in the US (and supporting countless suppliers and vendors), research from Leafwire and others shows cannabis stigma may still be a big issue. For some workers in more conservative sectors, expressing their interest in entering the cannabis industry may lead them to be ostracized by colleagues, family, and peers.
Josh and Jake join Harry to tackle this issue directly. Josh and Jake are California-based Managed Services Providers (MSP) targeting the cannabis vertical and they share their experience. Harry adds that focusing on the medical side (and CBD) is a prudent first step.