Screens are everywhere. From cars to work, and everywhere in between, people see screens multiple times a day. With the large amount of screen usage around us many advertisers have replaced the traditional methods of advertising, which depends on print media with digital signage solutions. These powerful platforms help get your message across and create a lasting impression on your customers. Not only does digital signage allow you to display multiple content formats including videos, text, photos, animations, social media, live news, and more it also allows you to grab your customers attention, and save time and money in the process. Harry Brelsford of The CannaTech Group chats with us about the importance of digital signage and how it can increase your customer experience.
This month’s contribution from Duane Roebuck is extremely practical for Managed Services Providers (MSPs) serving the cannabis supply chain (in particular the retailers). Digital signage of commercial quality can be implemented by the MSP to both educate the customer and enhance the shopping experience. For example, in Colorado, there is a waiting room one starts the customer journey in before entering the actual dispensary. That allows for an opportunity to have educational signage (brand awareness, public safety, etc.). Roebuck also shared that digital signage (e.g. video walls) can dramatically improve the customer’s perception of the dispensary as well