Did you know that 20 to 50 percent of all purchasing decisions are made from word-of-mouth marketing? Think about this….. do you typically buy something when someone you trust recommends the item? Social media can be a great way to not only reach your potential clients but to also influence them into being a client. A great start to social media is to post yourself in a consistent manner. Although, posting consistently will build your brand additional post from influencers could greatly help to accelerate your brand building.
A social media influencer is someone who influences others through their social platforms. When you think about social influences you probably think celebrities in your niche. While celebrities can be great social influencers you should look past these to the broader range of writers, editors, and speakers that your audience reads. Uncovering these influencers in your industry is the first step to growing your business with influencer marketing. Watch the below video with Kat and learn where to find industry influencers to build your brand.