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With the cannabis market growing leaps and bounds many MSPs are exploring a go-to-market strategy to enter the cannabis industry. With so many rules, and regulations it is more important than ever to put a plan of action into place that specifies how your company will reach target customers and achieve a competitive advantage. During the recent RSPA community meeting many individuals shared that they are utilizing the pandemic not only to reevaluate their current go to market strategy but also taking time to educate themselves through trade shows, and research on the ever-changing market. Join Harry and Jim Roddy as they discuss current go to market strategies for the cannabis industry.