With the world working mainly remotely, and people spending more time online than ever, video content has become more popular than ever. Although, most people have always thought that more information is better, new research shows that when it comes to video marketing, less is more. With the growth of media technology in our lives it has shown the deterioration of attention span which has gone from 12 seconds down to an average of eight seconds in the past years. With the video content growing, and attention spans deteriorating it is more important than ever to make the biggest impact in the shortest time. Join Kat and Harry as they chat about ways to improve your short form videos and what you should be doing today.