Knowledge is Power! This phrase is becoming more and more important in marketing and growing your business. With so much data at our fingertips it is important for businesses to utilize this data to gain valuable insight on how to position and grow their business. By using market intelligence software to gather this data you can easily identify opportunities in real time which will help businesses build and strategize for growth. We meet up with Taylor Jones who shares with us the importance of using large data to target prospects better, get faster reorders, and be able to understand where their competition is in their local market.
Video Transcription
Harry Brelsford
Hey everybody, welcome to the cannatech podcast. We’re back with one of the influencers and that’s Taylor Jones over at Pistil Data. How’re you doing today? I’m doing great. How are you doing? Yeah, good. I understand you’re in sunny Florida. Nice time. You’re
Taylor Jones
I’m not I used to live in Florida. I’m actually in cold Denver, Colorado.
Harry Brelsford
Oh, forgive me, I misunderstood on your bio. Okay, well, you know, Colorado School man skin and all that. So tell us a little bit about your background, because that’s important as an influencer, what makes you tech and then what’s the company you work for? Do?
Taylor Jones
Totally. So I got in the cannabis industry in 2015 in South Florida. So I think that’s that’s where you got that from. I started out at bio track THC. spent about three years there and really with a passion for the plant and technology, kind of combining both of those passions. It was just a really good fit for me. I spent three years there then moved on over to a company called Baker technologies, which was oh,
Harry Brelsford
yeah, yeah. Ryan Porter. Yeah, yeah.
Taylor Jones
Yeah. Ryan over here. We acquired his company grass works at the time. So Ryan’s out in Seattle, which is probably why you, you know, Ryan. And then once it Baker, we did the tilt, acquisition and merger. So I then became the VP of sales of tilt holdings, which is a, an interesting MSO. They have multiple licenses and states, but also have a technology and hardware play. Stay there for about three years. And then I met my co founder, Jeffrey Graham, in the summer of 2020. And we formed our current company, which is pistol data.
Harry Brelsford
Yeah, yeah. And what’s what’s your business model?
Taylor Jones
Yeah. So Pistil Data, it’s a full SAS SAS model. We’re essentially a market intelligence company for the cannabis space. And our our first product pistol for brands is a sales enablement tool for cannabis sales teams. So we’re essentially gathering large amounts of data, cleaning the data standardizing it and providing opportunities back to sales reps, so they can, you know, target prospects better get faster reorders, and be able to understand where their competition is in their local market.
Harry Brelsford
And the customer Forgive me if I got this wrong, the customer of your solution could be in an ISV, or at a vendor or someone supporting the cannabis industry as well as dispensary employee or who’s your What are your personas? Yeah, so
Taylor Jones
our first product right now is geared directly towards cannabis brands. So think like, you know, connected cannabis, select securely. So we launched the app in February of 21, in the California market, and that’s where we started. And since then we’ve launched in four other states. So currently right now we’re in California, Colorado, Arizona, and Nevada, Michigan. And we’ll be planning on launching in more states the rest of this year, so pretty exciting times. But yeah, so a cannabis, cannabis rep for a brand, someone who’s out in the field in their car. We built basically a simplified mobile application that allows them to see what’s happening in their local market so they can they can essentially increase sales and save a ton of time.
Harry Brelsford
Okay, got it. Got it. Well, continued success, my friend. Thanks for and well and congratulations for making the influencer list of great marijuana venture magazines.
Taylor Jones
Awesome. I appreciate the appreciate the time thanks for having me on.
