Customer insight is all about analyzing your customers data to better understand who your customers are, what brands they like, and how to provide better customer service to them. Gathering, and evaluating this data not only allows you to make better decisions on how and when to sell, market, and improve customer experiences, it also provides you the opportunity to grow your business by increasing profits through targeting the correct customers. Although, many businesses have insight into their customers data, they are not leveraging the information to optimize customer experiences. Harry Brelsford of The CannaTech Group sits down with Bethany Gomez of Brightfield Group, LLC to discuss the importance of customer data and how to leverage it.
Digital transformation or the process of using digital technologies to help streamline business processes, cultures, and customer experiences, has taken hold in many industries including cannabis. Using digital technologies has not only helped many businesses streamline their processes but has become an integral part of driving success through customer purchases and interactions. A lot of cannabis businesses have started to use an Omni Channel ( An omnichannel customer experiences a seamlessly connect, allowing customers to pick up where they left off on one channel and continue the experience on another) to reach out to their customer, whether it’s email, text, or social media.
In the last decade the world of technology has changed dramatically, with more and more states legalizing or decriminalizing marijuana each year, the cannabis market is taking advantage of these cutting edge technology changes. The Cannabis industry is subject to a number of hurdles when it comes to business, from high taxes, to refusal from financial institutions, steep competition and more. With these hurdles many Cannabis companies have turned to IoT to help them streamline operations and help them focus on budgets and production. We meet up with John Gunn who chats with us about increasing revenue for cannabis businesses by understanding customer behavior via IOT and AI, and facilitating interactive experiences via AR and VR technology, as well as enabling business growth utilizing the latest generation in technologies to keep pace with the most current trends to survive the radical changes in business.