As you may know the cannabis industry is a booming market not only in the US but worldwide. In 2019 it was worth over $13 billion in the U.S., and expected to reach over $24 billion by the end 2020.
Cannabis marketing can be difficult on some social media platforms with rules and restrictions banning cannabis companies from certain actions. Some of these actions consist of no direct advertising of cannabis, cautions of age restrictions and more. To get around some of these legalities and or rules some companies have used influencers and or celebrity to help with their marketing and promotion efforts. These influencers can not only make huge impacts on the cannabis companies social media platform, but also market to the influencers audience, and win win for the cannabis company. Learn more about influencer marketing with Kat HERE.
Chuck Mains joins 420MSP to chat about the Texas Department of State Health Services adopting official rules governing the production (cultivation), processing, handling, sampling, testing, and disposal of hemp, which is defined as cannabis with less than .3% THC. These rules go into effect July 26th and have been long coming since the end of 2018, hemp was legalized nationwide and in June 2019, state lawmakers instituted the Texas Hemp Program. With the release of applications to the public to obtain a licenses, Texas is expected to have thousands of people apply to grow hemp in 2020, sowing the seeds of a crop that could create growth in industries such as agriculture, food and beverage, textiles, and construction. Watch the Full Interview HERE.
Dan Foote joins Harry Brelsford and the 420MSP Community to chat about community involvement within the Cannabis Industry. From events to trade groups there are many ways to get involved in the industry. These groups allow you to make connections, grow relationships, and gain knowledge into the business. Watch and learn how to get involved.
Blake joined the 420MSP team for the 1st 420MSP Cannabis Tech Conference. Although, Blake enjoys in person events he said this conference gave him some great tools he could take back to his business and implement it immediately. He also formed some great relationships that he has already connected with after the conference. All for all Blake says it was a great conference, and he looks forward to the next one. Watch the interview here.