It has been an interesting year for the cannabis industry. With many new states coming on board, the vast increase in cost of products, and a recession looming, we have heard that cannabis is an essential industry. Although the cannabis industry may be essential it is not recession or inflation proof, maybe resistant, but not proof. With many people trying to juggle groceries, gas, and other essential bills we have seen a shift in the products that are being sold. Harry Brelsford of the CannaTech Group sits down with Steve Gutterman of Falcon Brands to chat about the swing in the industry and what he has seen.
The cannabis industry is one of the fastest growing industries in the U.S. With new legal cannabis legislation each year, new markets are opening within the cannabis industry offering endless opportunities for entrepreneurs interested in getting involved. Harry Brelsford of The CannaTech Group sits down with Steve Gutterman of Falcon Brands to discuss profitability in cannabis through the pandemic, recession, tax changes, and a continuing growing industry.
If people do not know recognize your brand or know who you are, how can they buy your product? Brand awareness is one of the most important aspects of growing your business. If you are looking to recapture lost leads, increase customer loyalty, and or grow your business, increasing your brand awareness is key. Brand Awareness refers to the recognition of your brand by potential customers for providing a particular product or service.